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January 2026 Edition

   

Put Digital Marketing Into Play This Super Bowl Season


by Dawn Varga

January 27, 2026


When the Super Bowl kicks off, it’s more than just a game—it’s a masterclass in preparation, strategy, and execution. The teams that make it to the big game don’t rely on a single star player or a lucky break. They win because every position is dialed in, every play is intentional, and every move supports the end goal: victory.


Your business marketing should work the same way. If you want to dominate your market, it’s time to put your digital marketing services into play and run a full, coordinated game plan.

🏈 The Game Plan: A Strong Digital Playbook

No championship team shows up without a playbook. In digital marketing, your playbook is a smart mix of services that work together to move the ball down the field—attracting attention, building trust, and converting leads into loyal customers.

📣 Social Media Management: The Crowd Energizer

Social media is your home-field advantage. It’s where your audience gathers, talks, and forms opinions about your brand. Consistent posting, engaging content, and timely responses keep fans in the stands and opponents on their heels. When done right, social media builds momentum that carries through every other marketing channel.

Reputation Management & Reviews: Protecting the Lead

In football, turnovers can cost you the game. In business, bad reviews—or no reviews at all—do the same. Reputation management helps you stay in control by monitoring feedback, responding professionally, and encouraging positive reviews. Strong reviews build trust fast and help your business look like a proven winner before customers ever reach out.

🎯 Pay-Per-Click Advertising: The Big-Play Offense

Need quick results? PPC is your deep pass. Paid ads put your business in front of the right audience at the right time—when they’re already searching for what you offer. With smart targeting and ongoing optimization, PPC delivers measurable results and keeps your pipeline moving, quarter after quarter.

📬 Email Marketing: The Veteran Quarterback

Email marketing may not be flashy, but it’s reliable, strategic, and incredibly effective. From promotions and announcements to follow-ups and nurturing campaigns, email keeps your brand top-of-mind and strengthens customer relationships over time. It’s how you turn one-time buyers into long-term fans.

🖥️ Website Design: The Home Stadium

Your website is where everything comes together. It needs to look professional, load fast, and guide visitors smoothly toward action. A well-designed site builds credibility, supports your ads, boosts SEO, and converts traffic into leads. If your website isn’t performing, it’s like playing the Super Bowl in an empty, outdated stadium.

🎨 Graphic Design: The Team Uniform

Great design doesn’t just look good—it signals professionalism and consistency. From logos and ads to social posts and emails, strong graphic design makes your brand recognizable and trustworthy. It’s the difference between looking like a contender and looking like a team that didn’t make the playoffs.

🏆 The Championship Advantage

The biggest wins don’t come from one standout play—they come from a full team working in sync. Social media builds awareness, reputation management builds trust, PPC drives action, email nurtures relationships, your website closes the deal, and graphic design ties it all together.


This Super Bowl season, don’t just watch the game. Take notes.


Put your digital marketing services into play, execute a winning strategy, and start running up the score for your business—long after the final whistle blows. 


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At OnTarget Digital Services, we pride ourselves on supporting your business with practical, budget-friendly digital marketing solutions. Our mission is to help you expand your online presence and achieve your goals without overstretching your resources.


Ready to have your business or organization get in the digital game? Contact us at (951) 394-1952 to discuss how our tailored digital marketing strategies can help you thrive in 2026 and beyond.

   

Social Media Trends 2026 - A Report from Hootsuite


The social media trends shaping 2026 — and how teams act on them

We’ve released a new edition of our Social Media Trends Report, highlighting 18 trends shaping how social teams and leaders plan, publish, and measure success in 2026.

 

It helps social leaders move from reactive execution to intentional, performance-driven strategy.


Built for how modern social teams work in 2026

As social becomes more accountable, teams need clearer priorities, smarter workflows, and better ways to show impact.


What the report covers:

  • How teams are planning for faster-moving trends and platforms
  • Where AI and automation are reshaping social workflows
  • What leaders expect from social in terms of measurement and ROI
  • Practical guidance for turning trends into action


See how social teams are setting themselves up for 2026.


GET THE FULL REPORT FROM HOOTSUITE HERE

   
   

Pull-Apart Buffalo Chicken Sliders

View Recipe on The Pioneer Woman


The blue cheese makes 'em!  They are perfect for sharing during the big game!


Ingredients:

  • 1/2 cup salted butter
  • 1/3 cup plus 2 tablespoons Buffalo sauce
  • Tbsp. dried parsley
  • 1 tsp. garlic powder
  • 1 tsp. onion powder
  • 1 (16-oz.) package Hawaiian dinner rolls (12 rolls)
  • 1 1/4 lb. ground chicken
  • 1 tsp. kosher salt
  • 4 scallions, chopped
  • 1/2 cup finely chopped celery stalks
  • 1 medium carrot, finely chopped
  • 1 cup monterey jack cheese (about 4 oz.)
  • 3/4 cup crumbled blue cheese 

Directions:

  1. Preheat the oven to 400˚F. Line a rimmed baking sheet with foil. In a large skillet, melt 6tablespoons butter over low heat. Add 2 tablespoons of the Buffalo sauce, the dried parsley, and 1⁄2 teaspoon each of the garlic and onion powders. Scrape the butter into a small bowl. (No need to wipe out the skillet.)
  2. Using a serrated knife, cut the whole pack of rolls in half horizontally, keeping the rolls attached. Place the top and bottom halves cut-side up on the baking sheet. Brush the cut sides with 4 tablespoons of the melted butter mixture. Toast in the oven until crisp and light golden, about 5 minutes. Set aside; leave the oven on.
  3. Meanwhile, heat the remaining 2 tablespoons of butter in a large skillet over medium heat. Add the chicken, season with the salt and cook, breaking up the meat with a wooden spoon, until no longer pink, 4 to 5 minutes. Add the scallions, celery, and carrots and stir to combine. Add the remaining 1/3 cup Buffalo sauce and 1⁄2 teaspoon each garlic and onion powders. Toss just to coat the chicken in the sauce and cook 1 minute more.
  4. Spoon the chicken mixture over the bottom half of the rolls, spreading it to the edges. Press the meat down lightly to keep it in place. Top evenly with the monterey jack and blue cheeses. Flip the sheet of roll tops onto the sliders and brush the tops with the remaining melted butter mixture. Bake until the cheese is melted and the rolls are crisp and lightly browned on top, about 10 minutes.

   
   
   
Tina and Dawn OnTarget
   

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OnTarget Digital Services, LLC is a proud member of the Greater Riverside Chambers of Commerce, the RV Women's Alliance, the Canyon Lake Chamber of Commerce, and the Corona Chamber of Commerce

   

Contact Info


OnTarget Digital Services, LLC

Canyon Lake,California

Phone: (951) 394-1952

Email: info@ontargetdigitalservices.com

Website: www.ontargetdigitalservices.com